Tips for creating the perfect logo: Conceptualizing

It's easy to find fast, affordable logo creation services online, along with do-it-yourself software, for $200 or less. Unless you have a knack for design or a willingness to take risks, though, you might be better off hiring a branding consultant, an ad agency or a graphic artist. Ask to see a portfolio of work so you can not only look for striking logos but also for designs that look good on various items, from brochures and business cards to pens and magnets. Once you have settled on a designer, share as much information about your business as possible, such as your corporate color scheme, the inspiration behind your company and your vision for the future.

Source: http://www.smallbusiness.com/wiki/Branding_your_business